TikTok is introducing a new feature that enables them to lessen the volume of artificial intelligence-produced videos appearing in their feeds. This move comes as the company announced that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global rollout. This shift aligns with a rise in content created by AI, driven by emerging content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising channels on another major platform only show content made by AI. A significant portion of this output is classified as mass-produced AI material, a term for inferior, bulk-generated content that is typically absurd or surreal.
“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to educational videos, and we aim to give people the option to increase or decrease of that, according to their own likes,” stated a spokesperson.
Volume and Proportions
The service shared that there are presently 1.3 billion videos on its service identified as artificially created. Collectively, in excess of 100 m pieces of content are uploaded to the platform every day, making clips made by AI a relatively small percentage of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the amount of AI-generated videos they watch by accessing the topic control feature in the application and choosing “AI-generated content”. Further subjects that can already be modified under the tool encompass current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines require content makers to label “realistic” AI-generated content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any believable AI video that is not labeled can be taken down under its terms of service.
Furthermore, the platform will now apply an AI-generated watermark to content produced via its own AI tools, or detected by an cross-platform project for identifying artificial media. This action is designed to help prevent users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is furthermore establishing a $2 million AI literacy fund for specialists and groups to develop educational content about ethical AI use. This initiative will benefit charitable organizations focused on training coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, during debate over proposals to make redundant a large number of content moderators in the UK. It is planning to cut 439 jobs in its trust and safety division in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can shield workers by removing the most graphic content prior to it gets reviewed by people. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is really helping us work at speed.”
